not your average Strategist

STRATEGIZE with HER

We believe that to achieve extraordinary results, you must be willing to step out of the ordinary and challenge the status quo. Whether you're an audacious professional, a disruptive small business owner, or a visionary organization leader, your approach should be as bold as you are.

Working with Her Newfangled means diving deep into what sets you apart and crafting strategies that don’t just fit into a mold but break it. Together, we’ll strip away the noise, rethink what’s possible, and create a roadmap that aligns with your vision while pushing the boundaries of what you can achieve.

new·fan·gled

/ˈno͞oˌfaNGɡ(ə)ld/

different from what one is used to; objectionably new.

new·fan·gled /ˈno͞oˌfaNGɡ(ə)ld/ different from what one is used to; objectionably new. •

Do you have audacity and are you ready to use it?

We thrive on working with those who dare to do things differently. If you’re ready to challenge the norm and push towards greater, you’re in the right place. Here, audacity isn’t just a trait—it’s the foundation of our approach.

We partner with audacious women, disruptive business owners, and visionary organization leaders to craft strategies that break the mold and drive extraordinary results. Our process isn’t about following the usual playbook; it’s about creating a customized path that aligns with your unique vision and goals.

Work With HER

  • 1:1 Coaching

    Have you been playing by the rules, but not getting very far? Checking every little box that they said to check, showing up exactly how they said you should show up and coloring neatly inside every single line only to discover that it’s left you stuck, unfulfilled, and questioning your why?

    What if I told you that there’s another way?

  • Strategic Consulting

    Have you ever sat in a strategy session and been told to "think outside the box"? Here, we go beyond that—we operate as if there is no box at all. With our support, you'll gain a fresh perspective that leads to a strategy that is bold, intentional, and impactful.

    Instead of shifting the paradigm, we eliminate it entirely.

HOW TO GET STARTED

01

Browse Offerings

Browse her Offerings and decide which service works best for you or your org.

Book a Call

02

want 1:1 Coaching? book on demand. need strategic support? book a discovery call.

Let’s get started

03

Whether you’re seeking coaching or strategy support, get ready for something new.

her clients

  • Audacious Professionals

    To all the ladies in the place with style and audacity... or whatever Biggie said. It's time to retire from playing it safe & take the bold risks towards the career you want.

  • Disruptive businesses

    Building a business that disrupts isn't a small feat, but I’m here to help. Together, we’ll craft a strategy that sets you apart and communicates, “this ain’t that.”

  • Visionary nonprofits

    You have a vision for your organization’s impact. Let us create a clear roadmap to achieve it with deliberate, actionable plans—no fluff, just tailor-made solutions.

A newfangled woman

A multi-hyphenate

Hey! It’s me. I’m her.

Toria Edmonds-Howell, a corporate 9-5er, a tenacious business owner, and a dynamic strategist with a rich background spanning the public, private, and nonprofit sectors.

My approach to strategy work isn’t about tweaking what already exists—it's about crafting bold, innovative paths that align with your unique vision and drive meaningful impact. I don't believe in reinventing the wheel; I believe in redesigning the entire vehicle.

They say “if you want different, you’ve got to move different” – so if you’re ready to disrupt, redefine, and drive towards outsized impact, let's work together and see what’s possible when you embrace a newfangled way of thinking.

  • “She’s available to her own imagination. And other people’s stories, other people’s definitions, are not hers.”

    TONI MORRISON

  • "I always think about the next generation and creating a different blueprint for them. That's my goal: to let them know there's another way."

    JANELLE MONAE

  • "If I didn't define myself for myself, I would be crunched into other people's fantasies for me and eaten alive."

    Audre Lorde

A Lil Somethin, somethin

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